Don't launch (or relaunch) your brand without meeting these two conditions.

Many projects fail because they are ignored (even with money behind them).

Think about it for a moment.

How do they make you? feel your favorite brands?

PROUD

They represent you; they fight for the same things you do.


You use them to identify yourself through them, because you know you are part of something bigger.

ADMIRED

You are their center; they nourish your life, they are involved in it.


They want to see you happy and achieving your goals. Their entire day revolves around you; they'd ask for your autograph if they saw you on the street!

INSPIRED

They enliven your days and ideas; they tell you stories you're eager to share.


They entertain you and you make them your own. And conversely, you're able to create stories for your favorite brands.

ACCOMPANIED

They don't dare interrupt your path to sell you something.


But they're there for you when you need them most. Whether it's a business deal or not, their goal is to solve your problems. And they do, because they know you very well.

They don't make you feel this way by accident, they design it.


And you can do it with your brand too.

Since Apple was little more than a garage, its CONCEPT was already what moves them to this day (thinking differently) and with this they attracted fans, not just customers.


Concepts are not exclusive to large companies, but all companies that aspire to be large are born, or are remade, with one.

I already gave you some clues, but here they are.
the two conditions to be met before taking the plunge.

Disregard them and you'll be just another one of the crowd; neither the money you 'invest' in advertising nor attracting new partners who will invest in you will save you.

CHOOSE YOUR PROBLEM

Study your audience's pain in as much detail as possible, and create a cure they'll be passionate about taking. They'll not just buy from you, they'll adopt you.

DESIGN YOUR CONCEPT

One that makes you the black sheep, one that immediately identifies you as the solution to their problem. Being different is uncomfortable, but you're noticeable.

Ok, where do I start to create a brand like this?

Three words:

Brand.

Experience.

Framework.

A workshop on Brand Strategy that connects the fun and creative part that tea makes it stand out, with the serious and commercial side that makes you reach your ideal audience.


You will have a complete and clear plan (like a flat) that will tell you how to build and implement your brand.

Frequently Asked Questions

If we don't solve yours, write to us by here.

About the workshop.

  • Do I have to take all the modules?

    Since it's personalized, it depends on your situation. There will be things you'll have to unlearn before learning our version. The workshop is modular (7 modules in total), meaning we assign you the blocks that your project requires. You'll take 3 blocks as a "core" component.

  • How long does it last?

    We ask that you set aside at least 5 days, 2 hours per day, for a total of 10 hours. We've done it in up to 7 days. Again, depending on your needs. The goal is to have something actionable and focused, regardless of how long it takes.

  • Where is the workshop held?

    In person, at our offices or in a neutral space. Why neutral? To get you out of your comfort zone (a vital ingredient for innovation). If we're not in the same city, we can do it virtually. We're also open to meeting you in your local city, if we can arrange it (that is, if you cover the travel expenses).

About costs and deliverables.

  • How much does it cost?

    We start at $15,450 pesos (VAT included / paid in 3 installments). Consider the three minimum modules to create your action plan. The difference in cost will depend on the modules required. Travel expenses are not included.

  • Why trust you?

  • This question is difficult because we're answering with things you haven't experienced, at least not with us. Whatever our answer, you'll measure it against what you think you know, or against previous experiences elsewhere. So, please give us the benefit of the doubt. What our clients tell us is:
  • They made me be and feel unique.
  • They challenged me to confront myself, and I won when I felt like I was losing.
  • It was one of the most uncomfortable experiences of my professional life; I loved it. Rest assured, we force you to innovate. We support you so it's not so painful, but with us, you have no choice. It's like when a doctor asks you to take off your clothes to examine areas you wouldn't let just anyone examine, but you have to do it because that's what you're going to do: to be told what's wrong and how to improve it. We understand what it's like to trust inadequate agencies (we've experienced it with our own projects, projects we didn't develop); they charge you a lot, take longer, and the results are minimal or anything but exceptional. That's why we try to be the agency we always wanted for ourselves.

How to take the workshop.

1. You contact us.

We usually have a waiting list, so make sure you schedule a time to meet with us.

2. We talk.

Obviously, but the point is to know your intentions, if we align ourselves with values, if we vibrate on the same wavelength.

3. We chose you.

We don't choose who pays first. The criterion is: Do we value each other? If so, you move forward.

4. We plan.

The workshop is personalized, it's never the same; there are no cookie-cutter rules when it comes to creativity (at least not with us).

5. We do the workshop.

Once we've agreed on the general details, all that's left to do is sit down and drag the pencil.

6. We project.

Upon completion, we document the findings and translate them into an action plan that you can take with you and follow.

7. You execute.

Whether you do it on your own, with another agency, or with us, we want you to have what you need to get started.

No more need to say, I want to sign up.

Final warning: Work with Contracanon at your own risk.

If you prefer the convenience of something easy, quick, and common, save yourself some money, watch YouTube tutorials, and do it yourself. It's fine.

If you really want to launch a brand that rocks your world (for the better), contact us. You'll be amazed... and you'll love it.

If you want to launch your brand properly, start with our workshop. Sign up now.

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