Coaching.
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Brandfulness Personal®
It's the conjunction of both worlds: branding mindfulness; your personal brand at its finest. A personalized service to harmonize your personality and your professional side: who you are, what you create, and what you sell. We help you balance your passions and ambitions so you can find, or rediscover, your purpose and excel at the level you desire. All your projects begin with your worldview; your mindset (and that of your partners or collaborators) is the first thing you work on.
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Creative
Maybe you have the equipment, the tools, and the space to innovate, but the ideas aren't flowing. With techniques and methods specific to your needs, we help you awaken your creative spirit and that of the people involved in your project. Do you need new and better ideas? Boost your creative quotient and that of your staff.
Mark.
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Naming Branding
You already have your idea, what will you call it? We name your new project and give it a language. This is Naming. But also, how does your brand feel? What does it aspire to? What is it fighting against? What are its sights, sounds, and sensations? How do you want to be remembered? This is Branding.
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Brand Sales Funnel
In addition to your marketing activities at each stage of the sales funnel, you should consider the role your brand plays in it. With Brand Marketing, we work on the message to deliver at each stage of the funnel so your brand continues to gain ground in your audience's mind. Let's work on a brand audit to determine the health of your project in terms of branding, so we can manage it throughout your entire sales process.
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Copywriting
- Although we live in the digital age, people read more than ever. Make sure your brand leaves an impact from the moment it's read. We work on four versions:
- Copywriting: This is the literature you write to position or "sell" your brand; the messages you deliver, the narrative with which you can touch minds and hearts. For example: slogans, taglines, promotions, advertising campaigns, texts for websites, social media, and apps.
- Copywriting for media: You use this when you want to create radio, television, or podcast productions. Examples: Scripts, informative articles, or advertorials.
- Writing: Copywriting for documents, speeches, or presentations.
- Blogging: Writing posts or articles for your blog with an effective SEO strategy behind it.
Activation.
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Insights and Market Testing
How do you know your project will work? Is there anyone interested in the real world besides you? You win by making decisions in a timely manner, and to do so, you need firsthand information, obtained for you, that tells you you're not wasting your time and money. Let's conduct qualitative and quantitative research to test your ideas with agile prototypes, so you understand the reasons behind your audiences, what motivates them. Today, it's about knowing where your audiences will be in the near future; if you only aim to reach them in the present, you'll be late.
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Storytelling for your Content and Ads
Be clear about what to publish, how, where, and when with your content. And for your advertising, what we provide is the creative concept that will govern each of your campaigns and how it will be applied in the media you use. We are not a production house capable of producing your ads and content (although I can recommend some very good ones), but you will take your creative concept to one of them, and they will know what to do with it. You will ensure that your communication is not a collection of simple, invasive, and annoying ads, but true stories eager to be told; narratives that are media- and channel-proof: a transmedia strategy.
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Advertising Campaigns
You may have the best product, but a bad campaign will prevent it from taking off. We manage your digital campaigns from start to finish. In traditional media, we design your creative strategy and manage your advertising. But remember: a good campaign will never make a bad product take off. We'll help you with both if you let us, so you can have a great product with a great campaign.
Find us, refine your brand.
A great journey together begins with a small step: getting to know each other.
Postulate your idea
Thanks for stopping by Contracanon.
We'll take you down a path filled with discomfort, but that's the only way you'll innovate.
We will contact you as soon as possible.
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Or write to us at hello@contracanon.mx